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Sometimes you’re defined not just by the wines you make, but by the wines you don’t.
A case in point is our 2011 Petit Verdot, or more specifically, what might have been our 2011 Petit Verdot.
Petit Verdot has been a mainstay of our White Label reserve series for many years, along with Malbec, Petite Sirah and the Oyster Ridge red blend. But in 2011, the Petit Verdot just didn’t measure up to our White Label standards, so we didn’t bottle it.
“Petit Verdot is always the last grape to ripen at Margarita Vineyard,” says Mike Sinor, our director of winemaking. “We had a cool year in 2011, and the Petit Verdot fruit just never developed the intensity we were looking for at the White Label level. It was close, but in the end, we decided not to bottle it.”
He adds, “It was hard. That wine has a fan base, and we were walking away from revenue. But one reason it has that fan base is because of the White Label standard of quality that we’ve set.”
Such decisions are part of a larger culture here at Ancient Peaks, where ownership and staff routinely taste our wines together and push each other for honest feedback (one such tasting pictured above!). As Mike says, “You can get so caught up in cutting wood that you forget to sharpen your saw. It’s easy to lose sight of that when things get busy, but we’ve made it a priority here to set aside time for gut-checking ourselves.”
We also conduct comparative tastings of different varietals and wine regions from the U.S. and beyond. “It’s easy to develop what we call a ‘house palate,’ where you become too focused on your own wines,” Mike says. “It’s critical to have more of a global view of wine, and to understand where you fit into it.”
So there you have it—the true story behind a wine that we didn’t make.