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Four years ago, we introduced a new wine with an iconoclastic twist. We called it Renegade, and it bucked tradition by merging a signature Rhône variety (Syrah) with two classic Bordeaux grapes (Petit Verdot and Malbec).
We wondered: How would the market react? You just never know when you release a new wine, let alone one that is inherently unconventional. But the 2009 Renegade was immediately embraced, and the reception even exceeded our expectations. Today, Renegade is still going strong with the recent release of the 2012 vintage.
Our experience with Renegade is partly a sign of the times. There was a time when California wineries almost unanimously toed the European line. Rhône grapes were blended with Rhône grapes, Bordeaux with Bordeaux, Italian with Italian, etc.
The European model is proven and definitely has its place. In fact, we belong to the Paso Robles Cab Collective, which is dedicated solely to advancing the cause of local Bordeaux varieties and blends.
But there is a rebellious streak that is also gaining ground in the wine industry, and particularly here in Paso Robles. Winemakers are pushing the envelope and exploring blends not based on tradition, but on our local terroir and stylistic vision.
Which brings us to Renegade. The original winemaking vision of Renegade was to craft a rich, boldly flavored wine with structure and finesse. We knew that Syrah from our estate Margarita Vineyard could deliver the bold fruity character, but we found ourselves gravitating to Malbec and Petit Verdot to achieve the sense of structure and overall style we were seeking.
So that’s how Renegade was born, not by looking toward the past, but rather by exploring possibilities. In the world of wine, both have their place.