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We view our wine club members as part of our extended family, which is why we go all out to offer them some of the best benefits and festivities in the industry. Click here to see some of the many experiences we offer to members.
One of our latest club initiatives is to solicit questions from members about each wine club shipment, and then get thoughts on them from winemakers Mike Sinor and Stewart Cameron.
The result is our new "AP ClubCast." Even if you're not a member, you might enjoy the winemakers' insights on a range of topics, including how long to age wines and what distinguishes our reserve bottlings.
Our next AP ClubCast will be pegged to the September club shipment. Stay tuned...or better yet, join the club and join the fun!
We like to say that our wine club members are part of our family, which may explain why you never know what we will spring on them…
Our latest out-of-the-box wine club adventure was “Gone Fishing” with winery co-proprietor Karl Wittstrom, who invited wine club members out for a morning of fishing along the 13-acre reservoir at our estate Margarita Vineyard . Along the way, Karl (the photobomber above in white, behind guests the Mylan family) instructed the group on how to catch and release the reservoir’s largemouth bass.
A total of 18 club members came out, and all of them caught fish. Club member Ron George, pictured below, kindly called it “heaven on earth.” Another member, Gary Smuts, said that they had a “fintastic” time.
The fun didn’t end there. “We had snacks and water on-site, but once the club members had their fill of fish they headed back to the tasting room to quench their thirst in the tasting room,” says Erin du Fresne, our wine club manager. “What better way to spend a Sunday on the Central Coast?”
If you’re a club member, stay tuned for our next adventure. If you’re not a member yet, click here to check out the many benefits that await (including the occasional fishing expedition).
We strive to offer a remarkable wine club, and that mission is aided by the fact that we have some amazing wine club members.
This was never more evident than at a recent wine club “road trip” tasting event that we hosted at Bacchus Bar & Bistro in Irvine, California. This event was designed as a complimentary “thank you” to our club members who reside in Southern California.
We weren’t sure how many members would make it. It’s not like they all live right around Irvine. Plus, many people are busy with work and family obligations.
“We thought if we could get 30 or 40 people that would be great,” says Director of Winemaking Mike Sinor, who co-hosted the event. “So we were blown away when 70 members showed up.”
Yes, that’s right—70 wine club members came to an event located 240 miles from our winery! How cool is that?
“Their enthusiasm was infectious,” Mike says. “They were really into it, and it was a great time for all of us. This kind of turnout really says a lot about our members.”
We offer an array of ongoing benefits and events for club members, as well as occasional surprise events like this one. Stay tuned for more, and join the fun if you haven’t already.
P.S. Here’s a short recap video of our “Reds, Whites & Greens” container gardening demo that we hosted for club members last week:
Spontaneity is the spice of life, so we recently invited our A-List Wine Club members out for an impromptu vineyard walk with a just a few days’ notice—and were delighted when nearly 50 members took us up on it!
On a bright, warm morning, winery co-proprietor Karl Wittstrom led the group on an informative two-mile walk that circled Block 49 at our estate Margarita Vineyard. Along the way, guests got to sample Cabernet Sauvignon, Zinfandel and Syrah grapes on the precipice of harvest.
Halfway through the walk, Vineyard Manager Jaime Muniz (pictured below) joined the group to share insights into vine canopy management and other viticultural techniques. The walk concluded with morning snacks (including grapes, of course!) in the shade of a large legacy oak.
This is the latest example of how we like to go the extra mile—or two, in this instance—for our wine club members. For those of you who are thinking of joining, check out this chat with our own Nina Leschinsky, who shares the many unique benefits of being an A-List Wine Club member.
They say that the best things in life are free—but they also say that nothing’s free anymore.
Well, they’ve got it half right, because we recently hosted our fall A-List Wine Club pickup party, complimentary to all members, and it was an evening to remember!
The event was held in our enchanting Estrada Gardens on the historic Santa Margarita Ranch. The festivities included wine tasting, live music and wood-fired pizza from Cahoot’s Catering. Mother Nature blessed us with warm air and beautiful blue skies, and we were delighted to welcome a crowd of club members to the party.
We take pride in offering a wine club experience like no other. If you aren’t a member yet, we invite you to check out our Member Lounge and signup page—and hope to see you at our next club event!
We were honored to receive the following feedback from some of the attendees at our recent party:
Brenda: Another truly amazing event with Ancient Peaks! The Ancient Peaks family and staff always makes us feel a part of their family. Thank you for everything you do for your wine club members!
Deborah: We had a great time! The AP staff are so friendly and accommodating! Good food and of course the best wine. Thanks for another great event!
Linda: This was so fun! Loved the wine and the food was great! Good friends and music, too...whooo hoo!
Not just another wine club. That's how we bill our A-List wine club. We recently asked Nina Leschinsky, our direct to consumer sales manager (pictured here), to share what makes the A-List different…
What is your vision for the A-List Wine Club?
Our vision is to keep the club exciting and interesting at every level, and to offer incomparable benefits. It all starts with the wine. We work with winemaking and ownership year after year to develop varietals and blends exclusive to our members. Whether it be a small lot of Pinot Noir or a magnum of our Renegade red blend, you can expect something unique and exclusive. Each year, we also have extremely special barrels that we reserve for our special Jackpot designation. These wines are only available to our club members and they change from year to year.
What do you think makes this wine club different from others?
So many things make us unique. For starters, we over-deliver on quality. As a member, you receive a substantial discount on highly rated wines that are already priced competitively. I can’t think of too many other wine clubs that can compare. At the same time, we bring you exclusive wines at a higher price point that you can feel great about bringing to special occasions.
We also offer many creative ongoing benefits beyond our great discounts.
Every year, members are invited to an outdoor barbecue dinner at our private Oyster Ridge barn, highlighting local food, beautiful views, library wines or futures, and live music. These truly are magical events.
We now offer monthly educational workshops for club members, featuring local food artisans, chefs, cheese purveyors, and even flower arranging experts. Members are also treated to a complimentary tour (up to four guests) of the ranch and vineyard, concluding with wine and food pairings. Additionally, members enjoy special savings on zipline canopy tours offered by our affiliated Margarita Adventures.
For club members who live out of the area we are always offering something special. This may be a special shipping promotion, a gift included in your wine shipment, or a winery-hosted event in your area.
The list of benefits goes on and on. In fact, we had to create a dedicated web page to help members keep track of them!
What do you do to keep the things fresh for the club?
It comes down to our staff and the commitment to education that ownership makes to ensure we are ahead of the game. Every month, our tasting room staff takes time to learn a different aspect of the business, including but not limited to winemaking, vineyard practices, food and wine pairing, and guest services. All of these things help us develop new ideas to better serve our club members.
I haven’t seen many other clubs evolve and flourish in the same way ours has. It’s a testament not only to our hard work, but also to our members. Our members are very involved, friendly and enthusiastic, and they are a continual inspiration to us.